Zhang Wei of Kaifu Technology: Breaking through the wall of thinking, creating the domestic light of motion control "Industrial Control Network Interview Article"

Zhang Wei of Kaifu Technology: Breaking through the wall of thinking, creating the domestic light of motion control "Industrial Control Network Interview Article"

Under the tide of global industrial digitalization and intelligent development, there is a huge demand for transformation and upgrading in both industrial enterprises and vertical terminal industries. Catalyzed by the Internet and the Internet of Things, digital technologies such as cloud computing, communications, and edge computing have become the new favorites of transformation and upgrading. When the industry is rushing towards the goals of these superstructures, the bubble will only get bigger and bigger, and when the bubble bursts, it is the lowest level of the development of the entire industry that can really support the bottom.

From the policy promotion and market changes brought about by the epidemic, it can be seen that the reflux phenomenon of the manufacturing industry is very obvious. This change is good for domestic industrial enterprises, especially for enterprises with mature technology and strong strength, it is a big opportunity. Based on this background, Industrial control network visited Guangdong Kaifu Electronic Technology Co., LTD. (hereinafter referred to as: Kaifu Technology), and interviewed Zhang Wei, general manager of Kaifu Technology, who shared with us how Kaifu Technology breaks the inherent thinking under the rapidly changing environment and walks out of the innovation road belonging to domestic manufacturers of motion control.

Thick can thin hair, innovation starts with focus

As a veteran in the field of motion control, Kaifu Technology has been focusing on the research and development of motors and drives for 13 years from its establishment to the present. 13 years is not a long time for an industrial enterprise, but for Kaifu Technology, 13 years of deep cultivation in a field, the accumulated corporate resources and product power can be called a solid family. "In the 13 years since Kaifu Technology was founded, we have been improving our hard power, insisting on innovation, and constantly absorbing the most advanced technologies and capabilities at home and abroad." Zhang Wei introduced, "In fact, the entire team of Kaifu Technology, including myself, has been continuously accumulating technology and reserve research and development since before its establishment." Before founding Kaifu Technology, I worked for Shinano Motor, a famous Japanese motor company, which at that time was also a century-old super-scale Japanese company. There, we mainly study and learn the motor technology and related production processes in Japan, so Kaifu Technology's earliest deep understanding of motor products began from there.

In our conversation with Zhang Wei, we realized that this experience was profound for him. The time in Shinano factory was more like the place where Zhang Wei's career dream began. "After Shinano, I founded Kaifu Technology, starting with technical solution design, and then gradually doing business and marketing. So all the way down, we are very familiar with the entire motion control industry chain, from Kaifu technology now self-developed motors, drives, countertables, turntables and other products can be seen, many products have been positioned against the Japanese high-end similar brands."

Based on this valuable experience in the Japanese enterprise and the continuous development of the team, Kaifu Technology has officially determined its own development direction. At the same time, we pay special attention to continuous research and development. At present, Kaifu Technology has three research and development departments, namely motor research and development department, drive research and development department and alignment platform research and development department.

"Kaifu Technology has been continuously absorbing excellent talent resources in the industry since its development, because our team is precipitated according to changes in market demand." After gradually having independent and comprehensive research and development capabilities, Kaifu Technology began to in-depth research and development to adapt to the domestic market innovative products, Zhang Wei said: "Just like the pyramid law, the more high-end the product, the market share is small." While adhering to high-end products, Kaifu Technology is also adapting to market changes in the layout of the middle and bottom markets, and through long-term self-research, our current motor, drive and other products have surpassed some Japanese brands in performance."

Under the continuous technological innovation and product research and development reserve, Kaifu Technology is also determined to make breakthroughs in system solutions. For industrial automation, lithium, new energy, medical and 3C electronics, there are corresponding solutions. Zhang Wei introduced: "Based on Kaifu technology's long-term accumulation in stepper motors and drives, we have also launched a lot of alignment platforms suitable for major industries, and customers' attention is also very high, such as the field of new energy, our self-developed and produced high-speed alignment platform has been mature in the lithium battery CCD automatic alignment laminating machine." In terms of shipments, Kaifu Technology has a high market share of this series of counterpoint platforms, with annual shipments of about 10,000 units or more, and the industry's top lithium battery manufacturers have more than 10 years of deep cooperation. Moreover, in less than a year, Kaifu Technology has provided customers with four generations of customized upgrades."

Take the road of innovation and serve the whole industry

At present, if you simply rely on traditional indicators such as shipments and market share to judge the strength of an industrial enterprise, it may appear one-sided. With the increasing demand for intelligence in all walks of life and the improvement of requirements, improving solution capabilities and in-depth service capabilities have gradually become an important standard for evaluating enterprise strength beyond product strength. Zhang Wei said: "Just like our product thinking, we are different from the traditional shipping thinking, Kaifu technology attaches great importance to customer experience. Our quality is to give customers a warranty of 5 years, which is much higher than the general standard of the industry. The 5-year warranty is based on the customer big data accumulated by Kaifu Technology for a long time, more of a confidence in the quality of our products, but also to better serve customers."

"Kaifu Technology actually hopes to build a partnership with customers, we will do exchange training with customers in the Yangtze River Delta and the Pearl River Delta every year, this training is not to sell products and services for the purpose, more is to teach customers how to conduct scientific and reasonable selection, to help customers create more internationally competitive product solutions." Zhang Wei said, "Only the price advantage is not enough, we need more customers to identify with our product and service, which is the future of the enterprise to mature, the key to achieve a breakthrough in the industry.

Not only that, Zhang Wei added that customers in many industries are shortening the cycle of equipment manufacturing and supply chain, which requires a more mature service team and supply chain system. The author believes that under the industry trend of small batch and multi-variety, the shortening of the cycle is inevitable, at this time, a strong team is needed to follow up the new needs of customers, and control the whole process from product design to delivery time, which tests the ability of enterprises to self-adjust according to market changes.

In terms of future layout, Zhang Wei said: "Kaifu technology hopes to be able to serve the entire automation market, as a company with mechatronics capability, we hope to help customers solve product supply needs, but also from the level of professional technical solutions to help customers solve the pain points."

In addition, absorbing foreign advanced technology into its own form of Kaifu innovation is also another expectation of Zhang Wei for Kaifu technology, "Not only in China and Japan, Kaifu technology has always been concerned about innovative technology from around the world." We will also absorb the latest technologies and advanced processes in European and American industry, universities and research, and carry out in-depth technical cooperation with international top enterprises, and then combine their own products for innovative iteration. This is actually a very good virtuous cycle and driving force for the development of Kaifu technology in the future industrial market."

  Industrial control network believes that long-term precipitation and reserves are crucial, which is the embodiment of the basic ability of enterprises in the market demand side, and is also the basis for future innovation of enterprises. However, the market is constantly changing, how to pull away from the long-term inherent thinking, how to achieve sea, determines how far the enterprise can really go, how high can fly, and Kaifu technology is contributing its greatest strength to the entire motion control industry, and strive to be perfect, we have reason to wait and see.